Archive for November, 2009

The Regional Digital Branding Challenges

In working with some key clients there is a particular challenge presented by online digital marketing campaigns, particularly SEO and traffic building. Some of the clients we service are national in scope, and some are much more regional in their customer base. In exploring the SEO strategies and opportunities with these clients we have found [...]

Thursday, November 19th, 2009

Domain Extensions go Global

ICANN recently announced that its domain extensions would soon include a number of other international alphabet characters including Cyrillic, Hebrew, Arabic, and other oriental languages.  From a commerce perspective it presents an interesting challenge for major international brands wanting to own their own identity in every market that they service. I will be very interested [...]

Monday, November 2nd, 2009