Clay Shirky, a prolific social media commenter, gave an amazing presentation at the Web 2.0 conference. His presentation draws amazing insight into the challenges of information overload and our lack of a quality filters to deal with access to such volume of data. Shirky speaks about the centuries old challenge of information overload, how it [...]

A January posting in IMedia Connection outlines 6 survival tips for digital media buying agencies. The article offers very strong and obvious pointers but what it fails to do is hit the core of the evolving marketplace and the future of online marketing.
The marketplace is fracturing  into two functions – strategy and execution and what [...]