A January posting in IMedia Connection outlines 6 survival tips for digital media buying agencies. The article offers very strong and obvious pointers but what it fails to do is hit the core of the evolving marketplace and the future of online marketing.
The marketplace is fracturing  into two functions – strategy and execution and what [...]

In working with some key clients there is a particular challenge presented by online digital marketing campaigns, particularly SEO and traffic building. Some of the clients we service are national in scope, and some are much more regional in their customer base. In exploring the SEO strategies and opportunities with these clients we have found [...]

ICANN recently announced that its domain extensions would soon include a number of other international alphabet characters including Cyrillic, Hebrew, Arabic, and other oriental languages.  From a commerce perspective it presents an interesting challenge for major international brands wanting to own their own identity in every market that they service. I will be very interested [...]

The term ‘Social Media Expert’ has to be one of the most overused and dangerous catchphrases making its way through the collective business consultancy arena today. There are countless ‘experts’ currently pushing unoriginal and dated ideas to people who perceive them as unique, new, and impressive.
Waring! Foul Language Ahead!

I found this video on Ad Broad, [...]

A central theme to exceptional innovation is the ability to collect, correlate, and cull ideas at a break neck pace.  An organizations ability to process ideas through a sound and well designed decisions process has never been the slow part of innovation, it has been the identification and collection of a wide enough set of [...]

Social media is without question a game changing technology. It impact on economic decision making is a preview to the impact it could have in the political arena. The New York Times recently reported the concerns that merchants have over review sites, a form of social media.  Couple that with recent Neisen report that 70% [...]