ICANN recently announced that its domain extensions would soon include a number of other international alphabet characters including Cyrillic, Hebrew, Arabic, and other oriental languages.  From a commerce perspective it presents an interesting challenge for major international brands wanting to own their own identity in every market that they service. I will be very interested to see how the multinational conglomerates proceed in the registration process, and if ICANN will offer them preferential treatment in securing their own names across a number of extensions.

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This entry was posted on Monday, November 2nd, 2009 at 2:43 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.