A central theme to exceptional innovation is the ability to collect, correlate, and cull ideas at a break neck pace.  An organizations ability to process ideas through a sound and well designed decisions process has never been the slow part of innovation, it has been the identification and collection of a wide enough set of potential ideas and solutions.

As Innovation consultants we recognize that the best laid systems for screening and prototyping innovations are worthless if there are no ideas to act on. Casting a wide net and considering all potential ideas is what we recommend. Beyond that, there is value in even the most mundane concepts, the key is process that encourages recombinant concepts that are born of multiple smaller ideas. The sum can always be greater that the whole of its parts if assembled corectly.

Ideas While You Sleep is a very intriguing product that sources concepts from around the world by posing your particular challenge to many individuals and solicits thier repsones. For those who would say that this is cheating, we would say that it is a creative way to crowdsource creativity. Who has the ideas is the least of concerns, it is what you can colelctively do withthem that is the deffinition of ultimate value.

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