A January posting in IMedia Connection outlines 6 survival tips for digital media buying agencies. The article offers very strong and obvious pointers but what it fails to do is hit the core of the evolving marketplace and the future of online marketing.
The marketplace is fracturing  into two functions – strategy and execution and what [...]

In working with some key clients there is a particular challenge presented by online digital marketing campaigns, particularly SEO and traffic building. Some of the clients we service are national in scope, and some are much more regional in their customer base. In exploring the SEO strategies and opportunities with these clients we have found [...]